C’est Ironique Sign of the Weeque Bar spotted on Avenue de la République. “Is the name of this bar okay?” “No, man. It’s pretty ****ing far from okay.” David Jaggard Have you seen a ridiculous sign in Paris? Or anywhere … Read More
C’est Ironique Sign of the Weeque Plaque spotted on Rue de Gramont.This might not actually be a French company, but it’s still a pretty strange use of English and, more importantly, it offers me an excuse to shoot my mouth … Read More
C’est Ironique Sign of the Weeque Photo by two-in-a-row Sign of the Weeque spotter Margie Rubin of Paris Your Way.The same owner also has an appliance store called “I Love My Lender,” a bank called “I Love My Mender,” a … Read More
C’est Ironique Sign of the Weeque Spotted by sharp-eyed reader Margie Rubin. Let’s see here: there’s an optician who sells stuff for people’s eyes, including contact lenses, and there’s such a thing as eye contact. So “Eye’s Contact” is a … Read More
C’est Ironique Sign of the Weeque Such is love in Paris: we even have a specialty shop that caters to heartsick silviculturists. David Jaggard Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo … Read More
C’est Ironique Sign of the Weeque This week’s sign is not a strange business name choice due to idiocy, but rather a strange business name pairing due to laziness. Or lack of budget. Or idiocy. It’s an eatery in the … Read More
C’est Ironique Sign of the Weeque You know all those Italian restaurants in English-speaking countries that call themselves “La Trattoria”? As though it’s supposed to be some kind of clever, evocative name even though it just means “The Restaurant”? Did … Read More
C’est Ironique Sign of the Weeque Spotted by reader John Friedman. Everyone knows that Donatien Alphonse François “Marky” de Sade was a French author, philosopher, politician and sexual whack job. But what few people know is that he also founded … Read More
C’est Ironique Sign of the Weeque The name of this eatery on Boulevard Ornano looks like the result of a free association session between Eugène Ionesco and Timothy Leary, but actually there’s an explanation. Without the apostrophe-S, it’s a literal … Read More
C’est Ironique Sign of the Weeque Spotted by reader Shannon Cain. This is a flabbergaster from the past. I already mentioned Presty Women three years ago, but the mystery of its meaning lingers on… David Jaggard Have you seen a … Read More
